Vereda Florida

Vereda Florida is a participatory public art and urban intervention developed in collaboration with the municipal government of Puebla, Mexico, and funded by Bloomberg Philanthropies and other sponsors. The project transformed a street corridor through a collectively developed asphalt artwork that integrates artistic expression, spatial redesign, and community memory.

Grounded in participatory processes, residents and everyday users contributed their experiences through surveys, observation, and dialogue. This collective input informed a geometric design that uses color and pattern to improve pedestrian visibility, reduce crossing distances, and reorganize traffic flow, while reclaiming public space for community use.

Each of the intervened corners functions not only as part of a broader urban safety strategy, but also as a site of memorial for victims of femicide. This layer of meaning embeds the project within ongoing feminist struggles, transforming the street into a space of remembrance, visibility, and collective care.

Founded by the Bloomberg Asphalt Art Initiative, Vereda Florida positions art as both a civic and symbolic tool. By merging artistic practice, participation, and institutional collaboration, the project creates a safer, more inclusive, and emotionally resonant public space, where infrastructure becomes a platform for memory, community, and social reflection.